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As we move in to the new Todd Snyder flagship store on Madison Square Park, we thought we should introduce ourselves to some of our neighbors. We’ve all heard of Mad Men. Well, meet Madison Men: a collection of people who work in and around Madison Square Park in New York – and who are therefore our new neighbors.

To get relations off on the right foot, we invited each of these guys to pick an outfit from the new Todd Snyder flagship store. Then we chatted to them wearing said outfit in their natural environment. We’ve already met:
David Berliner, Chairman of Madison Square Park Conservancy
Harvey and Zack Moscot of Moscot eyewear
Ben Pundole from The New York EDITION Hotel
Rameet Chawla of Fueled
This week, we meet…
James O’Reilly, 33, co-founder of NeueHouse, a private members’ club and co-working space for entrepreneurs and creatives.

What do you look for in a member?
We're focused on building a diverse creative community, more generally though we're looking for people who are curious and open minded.

What do you typically do day to day?
Yoga or some kind of exercise between 6.30-7.30. I get to NeueHouse for breakfast at 8. I love the overnight oats soaked in green macha and banana. I try to save the first two hours for myself, without interruption. Then I plan a few internal/external meetings around midday, followed by some time meeting with members. After work varies: at least two weeknights we cook at home, otherwise catch up with friends over dinner.

How long have you been working in and around Madison Square Park?
About 5 years.

What do you typically wear to work?
My style is probably best described as high-low. Jeans and sneakers (Cons or Common Projects) usually, with a cotton oxford button down or some kind of dress shirt, pretty predictably blue or white. I wear a suit when my day dictates that.

What kind of bag do you take to work?
I actually have a pretty sweet leather laptop folio from O My Bag in Amsterdam. I'll sometimes use a Monocle tote.

What kind of wallet do you carry?
Maxx & Unicorn, it's small and slim, brown leather with a nice patina.

Turn out your pockets, empty your work bag and list the precise contents.
Various Projects architect pencil.
Public Supply note book
Apple Air
Moscot sunglasses - Lemtosh Olive
An old program from one of our NeueHouse talks
A bunch of business cards
Lip balm

You’re a Madison Square Park man – what are your local haunts?
Upland – the chef Justin Smillie is one of the nicest guys around and always does a killer job. For lunch the burger is one of the best in the city, and for dinner the chicken liver pasta is pretty special.
Molly's – charming Irish dive bar for pints of Guinness.
Dover St Market – either for lunch at Rose Bakery or to peruse the shelves of Commes Des Garcon-curated wares.
The Old Print Shop on Lex is pretty amazing, founded in 1898 it's a total time warp.

Tell us about another Madison Man you encounter regularly.
David Bell, the most dapper man around Madison Square, from his glory days in advertising on Madison Avenue to now advising some of the most influential titans of tech.

Most memorable event you’ve been to at NeueHouse recently?
Christo the environmental artist or Werner Herzog. Or the time Prince William and Kate hosted an event for the creative community at NeueHouse Madison Square.

What three Todd Snyder accessories best sum you up.
The Billykirk 297 back pack. I travel a lot and having something that you can throw on your back is awesome.
Drakes Ties are the best. I don't wear ties that often but Drakes are awesome and casual which is nice.
Nomad Felt Rollable – great for traveling in the winter. Always need something to keep dry.

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