$90
$90
This style is excluded from promotion
At Nike, the desire to be the best is a journey, not a destination – better is always temporary.
Phaidon commemorates the company's influence with Nike: Better is Temporary, a landmark publication that charts Nike's transformation from rebellious upstart to global phenomenon.
This immersive visual survey offers an unprecedented, behind-the-scenes exploration into Nike's ethos-driven design formula, placing industry-defining innovations and globally recognized products alongside previously unpublished designs, prototypes, insider stories, and more.
Beginning with "Breaking2," an introduction detailing Nike's 2017 attempt to facilitate a sub-two-hour marathon, the book lays out in five thematic chapters Nike's focus on performance, brand expression, collaboration, inclusive design, and sustainability.
The book's extraordinary design also nods to its contents. The striking cover features overlapping silkscreened layers of Nike's proprietary Volt yellow and Hyperpunch pink colors overlaying an image of world-champion marathoner Eliud Kipchoge printed in a half-tone dot pattern. The book's spine, visible through the clear jacket, showcases a series of colored tabs that extend from its interior pages and which are referenced in the book's bonus chapter, "Crafting Color."
Combining 500 color illustrations with stories, insights, knowledge, passion, and history shared by Nike's remarkable team, Nike: Better is Temporary will serve as a manual of innovation and inspiration for generations to come.
Specifications:
Todd’s Spring/Summer 26 runway collection balances structured tailoring and soft sensuality, inspired by the faded glamour of Havana in the 50s and the swagger of a guy stepping off a plane in Miami in the 80s.
The sweaters in La Buena Vida are all inspired by mid-century styles, layering in different old-school details: an extra tab closure at the hem, tapered waists, extended collars, vintage-inspired patterns, and more.
Todd’s Spring/Summer 26 runway collection balances structured tailoring and soft sensuality, inspired by the faded glamour of Havana in the 50s and the swagger of a guy stepping off a plane in Miami in the 80s.
The shirts in La Buena Vida are crafted from carefully sourced fabrics, woven using heritage techniques at some of the world’s finest mills (like delicate voile, made from cotton, linen, and ramie and woven in Italy and India) and feature embroidered details.
Todd’s Spring/Summer 26 runway collection balances structured tailoring and soft sensuality, inspired by the faded glamour of Havana in the 50s and the swagger of a guy stepping off a plane in Miami in the 80s.
The jackets, trousers and suits in La Buena Vida reimagined old-school styles in streamlined, modern silhouettes, pairing laidback ease with sharp lines.
Pellemoda has been making luxury suede and leather garments for 40 years. Everything happens under one roof, from sourcing and pattern-making to dyeing, cutting and sewing. View the story
This family-owned business just west of Florence is responsible for the soft tweeds in our jackets and suits. View the Story
This family-owned business in Prato weaves the fabrics for our Collection outerwear and shirting. View the story
This family-owned mill is committed to preserving Italy's heritage wool traditions. View the story
