New Era

Before baseball was donned “America’s Pastime” and before the word “Fitted” became a noun, one family embarked on a journey that would revolutionize and redefine the headwear industry. In 2012, New Era became the official sideline cap of the NFL, and, in 2016, became the official on court cap of the NBA; making New Era the only brand in sports history to have exclusive on-field, sideline and on court headwear rights for all three major U.S. leagues at the same time.