In 1982, the New Balance 990 debuted as the first running shoe with a three-figure price tag. It not only lived up to its top-of-the-line billing, it’s been synonymous with superior quality and good taste ever since. Through multiple model updates over the years, the 990’s aura as a status symbol among active runners and style trendsetters alike has never diminished. The 990v3 features a premium upper construction and ENCAP midsole cushioning. New Balance MADE U.S. footwear contains a domestic value of 70% or more. MADE makes up a limited portion of New Balance’s U.S. sales.