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The fabric may be Jersey cotton, but this tee is all about New York. We love our hometown. Now more than ever, and so we’ve created a series of graphics that celebrate the city while also capturing the vibe of a vintage store find. Retro elements include the “Ludlow” logo, which is executed using an old-fashioned process known as a “discharge print” that removes the color to create the white logo. To further enhance the throwback vibe, the tee isassembled on old-fashioned flint-lock machines at afamily-owned factory in Canada.