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Ouigi Theodore put himself on the menswear map when he opened The Brooklyn Circus in 2006. The haberdashery located in Boerum Hill quickly became a place of discovery--selling finds from around the world alongside its own house label designed by Ouigi.The name Brooklyn Circus was meant to reflect Ouigi’s love for “the history, the acts, the characters and the community of the circus. It is also a place of relatable fantasy.”He was also early avatar of Street Style, mixing dandy-ish tailoring, vintage athletic wear and other sartorial curios to create a frequently-photographed aesthetic (#ouigitheodore).
This heavyweight Jersey cotton tee is made in a family-owned factory in Canada that uses old-school machines and techniques. The iconography on the shirt is part of Ouigi’s personal mythology. The Tiger reflects his love for vintage athletic wear. The back of the shirt reads “Putting up a resistance.”