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Ouigi Theodore put himself on the menswear map when he opened The Brooklyn Circus in 2006. The haberdashery located in Boerum Hill quickly became a place of discovery--selling finds from around the world alongside its own house label designed by Ouigi.The name Brooklyn Circus was meant to reflect Ouigi’s love for “the history, the acts, the characters and the community of the circus. It is also a place of relatable fantasy.”He was also early avatar of Street Style, mixing dandy-ish tailoring, vintage athletic wear and other sartorial curios to create a frequently-photographed aesthetic (#ouigitheodore).
One of the cornerstones of Brooklyn Circus style is the Varsity Letterman jacket, and here Mr. Theodore has created a hoodie with that vintage collegiate vibe. Notable design details include a double-layered hood, ribbed cuffs and waistband, plus cardigan-style pockets (as opposed to the more typical kangaroo pouch). The material is a solid yet soft 16 oz fleece.