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Ouigi Theodore put himself on the menswear map when he opened The Brooklyn Circus in 2006. The haberdashery located in Boerum Hill quickly became a place of discovery--selling finds from around the world alongside its own house label designed by Ouigi.The name Brooklyn Circus was meant to reflect Ouigi’s love for “the history, the acts, the characters and the community of the circus. It is also a place of relatable fantasy.”He was also early avatar of Street Style, mixing dandy-ish tailoring, vintage athletic wear and other sartorial curios to create a frequently-photographed aesthetic (#ouigitheodore).
This is inspired by an old boxing tee, and it is half cotton/half viscose so the handfeel is like a football jersey. It is made in a family-owned factory in Canada that uses old-school machines and techniques. The iconography on the shirt is part of Ouigi’s personal mythology. Or as he says, “Boxing is at the center of the African American/Black experience. It’s a platform that has historically brought together the best and worst of our culture together. That for me has always been the attraction to boxing and its role in Black Resistance, movement and future.”