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WHILE TOURING WITH HIS BAND IN AMERICA, Gerry Beckley started taking a picture a day and sending it as a group email to his family and friends. "He makes normal things look artful," says Todd, an old pal of Gerry's. So, it seemed only natural for Todd to turn some of Gerry’s favorite images into tees and hoodies.
GERRY BECKLEY'S BONA FIDES as a rock icon are well-known. Together with two buddies, he founded the band America and rocketed to fame in the Seventies with hits including “A Horse With No Name,” “Ventura Highway,” “Sister Golden Hair'' and “Sandman'' (Todd’s fave, btw). Less well known is his unique personal style.
At a moment when his contemporaries were taking their cues from London’s Carnaby Street, he was drawn to American standards. (On the cover of the band’s first album, Gerry’s wearing denim, a white tee, a flannel shirt and canvas sneakers). During his time on the road, he picked up a camera and started taking photographs, and the tees and hoodies in this capsule feature digital prints of his work. They're like owning an Avedon, only cheaper and more wearable.
