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Experts: Matthew and Madison Ruggieri, founders of The Motley

November 26, 2013 3 min read

A few years ago Matthew Ruggieri was on the hunt for higher quality grooming products and couldn't find any outside of hidden nooks in department stores. "I was working in the music industry, but I knew I wanted to get into e-commerce," says Ruggieri. "We saw an opportunity and just started researching products, ingredients, skincare, and trying things." With help from his sister, Madison, Ruggieri launched The Motley out of his loft in downtown Los Angeles. "We had boxes of product everywhere — dresser drawers, the closet, the coffee table," jokes Madison, who left a job in film production to work with her brother on their editorial-driven store that not only sells great products, but does so with useful how-to's and tips. "Our bathrooms quickly became test labs for products we were considering for the store," adds Matthew. "Between the two of us, we've probably tried almost every men's grooming product on the market." We love that breadth of knowledge, and are happy to welcome The Motley to the City Gym store, where the Ruggieri's are curating a special collection for our customers. 

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