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Tech: Jony Ive and Marc Newson's Leica M for (Product) RED Auction

October 23, 2013 1 min read

Anyone who glances at my Pinterest page knows I'm a sucker for Leica cameras. The perfect balance of form and function, the Leica M is a marvel of simple, understated design married with precise, cutting-edge technology. Now what happens when you take a near-perfect form and put it on steroids? Apple’s Jony Ive and Marc Newson — two men who know a thing or two about making functional art — did just that for Bono’s upcoming (Product) RED charity auction November 23 at Sotheby’s New York. There’s a great Vanity Fair story about the collaboration that led to this elegant one-off aluminum version — not to mention some insanely luxe iPod ear buds — and great details about the camera here. It reportedly took "85 days to create with the team going through 561 models and nearly 1000 prototype parts." Sadly, all those man hours don't mean it will go into production, but what a beauty to behold.