With the “Made in America” movement for clothing still going strong, the next logical step is to buy a “Made in America” watch. However, when one thinks of American brand watches, such as Timex or Hamilton, the reality is that their watches are no longer made in America. This is exactly where Shinola comes into play. Using Swiss movement and assembling them in Detroit, Shinola is not only producing jobs and beautiful watches, but giving hope to a city and its inhabitants.
Using sapphire crystals, the watch cases are engineered and made by the same case maker that makes cases for some of the finest and most popular ‘Swiss’ watches in the market today with the leather for the straps coming from Horween of Chicago.
Shinola says, “The hope was that people would be interested in the concept of American made watches, but also be drawn to the social story of fixing up an abandoned building and training people to make the watches.”
Along with their watches, Shinola also produces bicycles that are entirely built by hand. The Runwell bike is virtually maintenance free, courtesy of the high-end Shimano Alfine 11-speed internal hub, which means that daily riders will never need to worry about adjustment, maintenance or exposure to rain or dirt.
Shinola just opened up a flagship store in TriBeCa on Franklin St.